Does Even Mark Zuckerberg Know What Facebook Is?

The best text on Facebook and its role in, well, the world, that I’ve read in a long while. It excels in that it addresses the difficulty of grasping Facebook as a company, as a community, as a phenomenon. It doesn’t try to reduce complexity, but embraces it instead. Key quote: «Facebook has grown so big, and become so totalizing, that we can’t really grasp it all at once. Like a four-dimensional object, we catch slices of it when it passes through the three-dimensional world we recognize.»