How I Built This: Liquid Death

«What is the dumbest possible idea we could have?» That’s the question at the origin of Liquid Death. Plain and simple water, sold in cans, marketed as the most badass beverage ever. But the story of this unlikely multimillion dollar business is actually quite a bit more interesting than I’d first thought. Great episode of the always great How I Built This podcast.

From Weekly Filet #475, in February 2024.

💔 Some older links might be broken — that's the state of the web, sadly. If you find one, ping me.

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