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Why Tim Cook Is Going All In on the Apple Vision Pro

Why Tim Cook Is Going All In on the Apple Vision Pro

After conquering our pockets, palms and ears, Apple is now going for the face. What do we make of it? This piece examines the wider impact, beyond raving reviews and derisive dismissals. Key bit: «Apple is taking us into the future, into a new era of computing. Some of us are running as fast as we can to get there, and others are being dragged, kicking and screaming. But we’re all going.»


From Weekly Filet #476, in February 2024.

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