How Pixar Uses Hyper-Colors to Hack Your Brain

How Pixar Uses Hyper-Colors to Hack Your Brain

Control the lighting, control the colors, control the feelings. That’s filmmaking», they say. At Pixar, the virtual cameras can see an infinitude of light and color. And their engineers know how to trick the brain to see colors that don’t exist in the real world. A wonderfully nerdy piece on Pixar’s use of color.


From Weekly Filet #348, in May 2021.

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