No, the answer isn’t shrinkflation (when producers earn more by giving you less for the same price). This is the story of how Coca Cola learned from Latin America and started an explosion of different sizes from the same products, for every target group and every occasion. Welcome to the wonderful world of «price pack architecture». Characteristically insightful Planet Money episode.

From Weekly Filet #495, in June 2024.

What’s with all the tiny soda cans?

💔 Some older links might be broken — that's the state of the web, sadly. If you find one, ping me.

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