Alternate version of Apple’s legendary TV ad, voiceover by Steve Jobs himself.

From Weekly Filet #38, in October 2011.

Think Different

Think Different

💔 Some older links might be broken — that's the state of the web, sadly. If you find one, ping me.

You might also like

JR: One year of turning the world inside out

60 Second Adventures of Thought

Open University

Why veterans miss war

Winners of the Vimeo Awards

Winners of the Vimeo Awards

Explore more →

Explore collections

Making Sense of the Climate Crisis 41 links Making Sense of Artificial Intelligence 40 links All-time favourites 20 links The Stuff Our Modern World Runs On 13 links The Art of Thinking (Differently) 29 links Bingeworthy Podcasts & Episodes 36 links Stories, too good to put down 16 links

Book recommendations

2025 Book Club Books curious minds wished they discovered sooner Our most popular crowd-curated book recommendations thus far. Read the post →

Book Club illustration

Weekly Filet Book Club All recommendations from previous editions, at a glance. Find your next read → 📚 David's Bookshelf The books that shaped how I see the world and inform how I think and act. Browse the bookshelf →