Picture this: You walk though the city on a sunny afternoon. One thing is a little strange. Some people and buildings are blurred, just like you know it from Google Street View. Why is that? Some are blurred because you chose not to be bothered with them. Others the state has blurred for your convenience or because you’re not eligible to see them. And then, there are blurred things you can unlock by paying a fee, because they are part of a freemium reality. Scary? Yes. Far-fetched? Not so sure. When thinking about the prospects of «augmented reality», we should probably think about «diminished reality», too.

From Weekly Filet #150, in February 2014.