Carefully curated recommendations for curious minds who love when something makes them go «Huh, I never thought of it this way!».
«Brand is what’s left when the substantive differences between products disappear. [This is] what technology naturally tends to do.» An interesting essay that uses the evolution of Swiss watches to explain how we’ve ended up in «The Brand Age». One thought I found particularly interesting is that brand and design oppose one another.
From Weekly Filet #567, in March 2026.
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