You have probably never heard of EssilorLuxottica. But you’ve almost certainly given them money. And that’s exactly how they like it to be. They own and produce eyewear brands from Ray-Ban and Oakley to Versace and Gucci, make huge margins while mimicking competition. And it doesn’t end there. This is a case study by «Worse on Purpose», a website that documents brands that have decided to make their products worse to increase profits. So after reading this case study, it’s worth clicking around some more.

From Weekly Filet #578, in July 2026.