This might sound counterintuitive, and isn’t good advice in every situation, but: The case for spending less time convincing people to change their minds, and more on trying to get people to «naturally nod their head in agreement». In Jason Fried’s example, it’s about selling a novel email service, but I’m sure you can think of a similar situation in your own professional life.

From Weekly Filet #340, in March 2021.