Sigur Rós have successfully made a transition from «the somewhat odd Icelandic band everyone can agree to like» to one of the bands at the forefront of leveraging the internet for their artistic work. In their latest project, called «The Valtari Mystery Film Experiment», they have a dozen film makers produce videos for the tracks of their latest album, with «a modest budget» and no instructions whatsoever. What’s more, they are inviting everyone to contribute a video, one of them will be selected to be part of the series. Six videos are already available, go watch them!

From Weekly Filet #79, in August 2012.