This essay captures the state of the internet in the year 2023 quite well. More people than ever are using it, more content than ever is being put online. And yet, it’s experience is becoming ever more fragmenting, challenging the very notion of popularity. Key quote: «We live in a world where it’s easier than ever to be blissfully unaware of things that other people are consuming. It’s also easier than ever to assign outsize importance to information or trends that may feel popular but are actually contained.»

From Weekly Filet #470, in December 2023.