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Make sense of what’s happening, and imagine what could be. Carefully curated recommendations on what to read, watch and listen to. Every Friday, for free.

Boom Bling: TikTok’s sonic guerrilla marketing

Boom Bling: TikTok’s sonic guerrilla marketing

Always great to see two of my favourite podcasts work together. Planet Money and Twenty Thousand Hertz tell the story of arguably one of the most recognisable sound designs of our time: TikTok’s sonic logo that works as a Trojan horse whenever its videos are shared on other platforms.


From Weekly Filet #549, in October 2025.

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