The Psychology of Climate Change Communication

Good stories are good, but the fact remains: The big picture isn’t great. Climate change remains the biggest challenge facing humanity and the results from the latest climate conference in Madrid are meager at best. It made me think of this paper from 2009 I read recently. Communicating climate change is hard, apparently, but there are proven strategies. This paper gives a good overview and offers concrete advice. Helpful to people who communicate professionally, but also to everyone else who has this one uncle who likes to explain to everyone how climate change isn’t real.