Tell me what you want: why every piece of media needs a call to action

To be very clear: I want you to click this link and read this article. Rishad Patel stresses the importance of a clear call to action in communication. Whenever you write something and want whoever reads it to take some action, be explicit about what action you want them to take. You don’t have to be a professional writer for this to be relevant to you. Think of the many times each day – at work and outside of it – you write someone to achieve something. The best and simplest advice from the article: «Write your call to action before you write the rest.»